The two questions we’re most often asked are: ‘What creates a price premium?’ and ‘What drives demand?’. We’re always on the look-out for new sources of data to help explain trends in who’s buying, selling, renting, borrowing, building. We’re currently working with a tech business analysing location data from mobile phones, creating profiles of people who live, work or visit a locality, based on where and how they spend their time. Valuable insight, when used in the right way.

Over the last few months, Dataloft has looked at build to rent, later-living, co-living and live-work concepts. When instinct and experience alone are not enough to get support for a new idea, data can provide the evidence base that’s needed.